The Devtools PMF Compass

How do you measure product-market fit for a developer tool? A PMF scoring model from Evil Martians—a product development consultancy for developer tools startups—built on data from 37 devtools companies across AI, infrastructure, and cybersecurity. Five metrics, real benchmarks, and a dual score that tells you whether to invest in product or go-to-market.
Everyone talks about product-market fit. But what does it actually mean for a developer tools startup? "Are we close?" "Getting closer?" "What should we focus on to get closer?" At Evil Martians, we've spent nearly 20 years working with devtools companies—from…







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